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Go All In. In addition to sports betting and eSports sector growth, Makovetskyi is also excited by the possibilities for affiliates too. As for future trends, it is worth focusing on the emerging high-demand Tier 3 markets in From a global perspective, another trend we are going to see is native ads strengthening their position in the market. In addition, due to major sporting events such as the Summer Olympic Games and Eurowe expect a massive surge of affiliate attention to be attracted by the betting vertical and we will certainly see an increased interest in eSports.
Affiliate marketing can be a very convenient tool for introducing a product to new markets and its adoption by the betting industry has grown unabated in recent years. With a relatively low cost of marketing, a company can receive maximum uplift in a short period of time. The advantage of this type of marketing in global gaming is its ability to drive new development in new regions with new audiences according to Makovetskyi.
Besides, affiliate marketing allows collecting feedback on the product and promotional campaigns from the partners, which helps to improve both the funnel and the product itself. These are realities that every affiliate program has to face daily. However, with a proper management approach and a decent level of technology, the букмекерские конторы трамп of interaction can turn into the most comfortable and automated operation for both parties.
Affiliate marketing is often seen as a much quicker ROI compared to traditional business models but there is concern over how long the sector can maintain this without saturation. To begin with, new traffic sources форум букмекером emerge, making the entry threshold lower for small affiliates, who manage to catch the trend.
Therefore, this segment of the market is focused on the most effective monetisation of each impression. As for advertisers, they are not lagging behind.
On the contrary, they regularly come up with new appealing products and business models. Some experts predict tech tracking will impact the future of affiliate marketing forcing companies to review their current software.
Parimatch continue “aggressive” affiliate approach into 2020
Going into the first quarter ofParimatch is keen to highlight how it is not merely future proofing its platform from a technical aspect, but also preparing to wow the market with its affiliate-focused strategy. The amount of ready-made technical solutions keeps growing, and many large companies focus on developing their in-house solutions.
The Parimatch affiliate program also follows the market trends, and by the end of Q1, we plan to fully utilise our platform. In a nutshell, the platform will allow processing all the incoming traffic with even greater efficiency and, as a result, draw the attention of affiliates.
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